Facebook API is going through some changes which affects this site’s functionality. We’re working on solving this, but until then inbound-grader.com is paused for now! We apologise for the inconvenience.
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The Inbound Grader is a free analyzing tool that will check the performance of your Facebook page and website from certain key metrics. This includes things such as content, SEO, engagement rates and overall social media attractiveness. Measuring your inbound score is all about getting down to the core of your digital presence – who you are and what you do to attract and engage your visitors and potential customers.
The results will tell you how to improve your communication with your target audience and buyer personas, and how to keep on delighting your customers and followers.
Web grader
How’s your website performing?
When checking the inbound performance of your website, both technical SEO and page specific details are prioritized. Measuring the SEO is all about finding out how well your website is optimized for search engines – as well as people’s search intentions. From alt texts and headings to mobile friendliness, here you’ll get into the nitty gritty of your website’s setup.
Regarding the detailed inbound aspects of your website, we are reviewing how well your site is optimized for content and marketing automation. Finding out what your website needs to attract more visitors and create a better user experience when interacting with your brand is the main goal for measuring inbound details.
Some of the metrics measured:
Technical SEO – from sitemap and redirects to mobile friendliness
Page SEO – URL:s, headings, text and images
Blog and marketing automation software
Page performance: speed and size
Facebook grader
What is your social attractiveness?
Your whole brand’s inbound performance is not only in need of a great website, but also a powerful social media presence. When checking the performance of your Facebook page, metrics regarding content, activity and engagement are measured. You want to find out how well your followers are interacting with your Facebook page, how to improve your posting and optimize for a great engagement around your brand.
A great social attractiveness is largely dependent on inbound aspects such as personalized marketing and content, interaction and emphasizing the human part of your brand – culture, people and business core values. These are all important parts of your social presence.
Some of the metrics measured:
Profile info – about us, pictures, website links
Contact details and CTA:s
Post frequency and variation
Engagement and ratings
FAQ
Answers to all of your questions
Is it free?
Why yes, of course.
How come LinkedIn is not included?
Unfortunately, it’s impossible to extract this kind of data from LinkedIn for now, without asking you to log in to LinkedIn (you also need admin access to the company page you want to analyze) 💩. Right now we feel that might be a big step for our visitors, thus we are currently only using public APIs. But we’ll keep trying to make it happen smoothly and lower the bar for you! LinkedIn is a huge social channel – important for B2B:s as well as personal brands.
Don’t you have to measure lots of other things in order to get the full picture of your inbound score?
That’s somewhat true. However, a combined website and Facebook analysis still tells a lot about your digital presence when it comes to inbound. Covering every SEO aspect as well as the engagement and activity from your visitors and followers, the results will give you valuable insights into how you can attract and convert potential customers, as well delight your current ones.
What's this "beta" thingie?
This is only a first version of the Inbound Grader powered by Invise. It’s a free online analyzing tool made to measure the inbound performance of websites and social media pages. We hope to improve it as we go along!
What are you doing with my data?
Your contact information and results are in safe hands when using the inbound grader. We won’t sell it to Facebook or anything like that. However, we will keep your info in order to improve the inbound grader for version 2.0, to provide you with interesting insights and if you’re really something – our Invise inbound specialists may contact you if they discover something fantastic/not so fantastic and want to help out. And of course, when Inbound Grader 2.0 is live, we will give you a hint about it – if you want to measure your score again!
What’s in it for me?
The insights you’ll gain from checking your inbound score are beyond imagination! Joke aside – we’re sure that the special recommendations and tips included in the results will help improve everything from your Facebook company info to the technical SEO on your website. And if you need help doing it, give us a holler.
Why is my score different from last time I checked?
The Inbound Grader are analyzing Facebook data from the last 60 days, and that’s why your social score might differ from week to week. It’s all depending on you and your followers!
Get in touch
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Did you know that
there’s over 80 million business pages on Facebook?
the average organic reach for a Facebook post is 6.4% of the page’s total likes?
Facebook is the top platform for both B2B and B2C businesses?
